Was a crossover panel with SXSW film. Fantastic. Best so far. (description)
What is a viral video?
Different answers…
Is kind of a sliding scale. Most popular video on youtube has been seen over 100 mil times.
Where a significant amount of the viewership wants to help with the distribution.
Anything with boobs or kittens. (shows video)
Taps into something essentially human, something people can feel compulsive about sharing.
Two big buckets: Viral by accident. Happen to capture something extraordinary or cute or something. Flash in the pan. But can also create them intentionally.
