Topic: The most photorealistic, networked environment you can play in is real life”. Mobile internet, pervasive gaming and sensor-enriched public spaces enable new possibilities in game-play, distributed story-telling and immersive events. (description)
Raw notes…
Links to the examples mentioned and Twitter names can be found here.
Johnson
Video of interesting games festival, Bristol. 30-40 games each year. Looked like fun.
Elephant – with big balloon bunches. Demonstrates how/why we use tech. Interface is a baloon sculpture you’re trying to sneak around. Use tech in background. Tracked location.
Resolution of the real world is bigger than the 10cm x 5cm smart phone screen. Kept tech in background.
The real world will collaborate with you, add richness.
Topic: Once upon a time, storytelling was restricted to a single and isolated medium- television, film, a book. Technology has changed all that providing new tools for a story to play out across multiple media and platforms.
Big take aways:
Go where your audience is.
Put an idea in the center – not a specific property or channel.
Connections with fans is built on authenticity. Can be fragile. If you let anything except creative vision drive the show, it’s going to cost you.
Couple of guys talk about how they used Twitter to make it through chemotherapy. (description)
A lot of the people in the room seemed seemed to be there for the chemo part of the talk. Quite a few cancer survivors, and quite a few people who lost loved ones to cancer. I have to say that I was there for the Twitter part. I’ve never really been touched by cancer. Yeah, one of my grandfathers died of it, and that sucked. But it’s not something I’d normally think about, and I have absolutely zero understanding of what folks like Drew and and Brian (the speakers) go through.
I was there because I’ve been following @thatdrew on Twitter for some months, and appriciate his Twitter antics from the point of view of a fellow activist and Twitterer. Basically, I wanted to get some tips.
What I got instead was a whole lot better. What I got was a whole new perspective on Twitter.
Big take aways:
Twitter’s low bar to participation makes it ideal for people who are having a hard time participating.
140 characters is enough to say something meaningful, something that impacts people.
Twitter is both personal and public at the same time. It let’s you control how you present yourself, but demands authenticity.
To beat cancer you need two things. You need to fight it like hell, and you need to get lucky. (Some people put up a truly heroic fight, but they just loose. ) Their connections through Twitter helped keep these guys fighting.
Desert Bus (1995, Sega TV, unreleased) – Drive the Penn and Teller tour bus in real time. Get to the end (after 8 hours) and you get 1 point. (video)
Marathon video tame – Run a virtual marathon in real time button tapping, guy did it, took him three hours. Showed vid. Guy looks like he’s going to die.
You only live once – Standard platformer. When character dies, it’s for good. When you restart the game you’re still dead.
Punchline: All these use games to discuss what games are. Last two focus on the meta game. Even though you know you’re being manipulated, it’s still fun.
Was a crossover panel with SXSW film. Fantastic. Best so far. (description)
What is a viral video?
Different answers…
Is kind of a sliding scale. Most popular video on youtube has been seen over 100 mil times.
Where a significant amount of the viewership wants to help with the distribution.
Anything with boobs or kittens. (shows video)
Taps into something essentially human, something people can feel compulsive about sharing.
Two big buckets: Viral by accident. Happen to capture something extraordinary or cute or something. Flash in the pan. But can also create them intentionally.
Topic: Communities of skilled people can serve as platforms for sourcing ideas, work, and solutions across industries. But how can we ensure that the new era of crowdsourcing actually empowers those that participate? (description)
Crowdsourcing is really an umbrella term, it encompasses a number of different things. June 2006 – term crowdsourcing was coined by Jeff Howe, it existed before that and has been utilized for decades. “Customer made” was one of the other terms going around at the time. Social media was on the rise, provided opportunities.
Common misconception – Crowdsoucing ONLY equals access to free labor. It can have other advantages as well. “Wisdom of the crowd”.
