This was a cool talk, but not very linear, so I had a tough time noting it down.  So, it made a lot more sense at the time than you might see here.

Topic: Open data on mobile devices is a lens for daily choices. (description)

What you make goes everywhere – and it sticks around.  So we have a chance to kick out little bits of awsome into the world.

Information overload – we give each other signs, guidance.  Think about the vast array of refreshing beverages.  People are open to ideas about which to pick.   Another example – “drains into the bay” sings on sewage drains.

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