Topic: Once upon a time, storytelling was restricted to a single and isolated medium- television, film, a book. Technology has changed all that providing new tools for a story to play out across multiple media and platforms.
Big take aways:
Go where your audience is.
Put an idea in the center – not a specific property or channel.
Connections with fans is built on authenticity. Can be fragile. If you let anything except creative vision drive the show, it’s going to cost you.