Quite a few of the panelists at SXSW Interactive talked about how climate change is a tough problem. What I didn’t hear was a lot of solutions. Here’s an “easy” one though – stop cutting down the forests.

Trees soak up carbon dioxide and store it, when we clear forest land that stored up CO2 gets released into the atmosphere – causing more global warming. It also sucks for the orangutans and other critters who loose their home.  And it sucks for the local folks who relied on that forest.

Palm tree plantations are a key driver of forest destruction because palm oil is used in a massive amount of products.  Stuff we buy all the time, like Kit Kats. Now, companies know this. But they don’t have a big incentive to change where they source their palm oil. The consequences are probably just too distant for them to worry about as much as this quarters bottom line.

We need to give them some incentive. And they’re not going to listen to just Greenpeace. They need to hear from customers, especially people who like their products.

So please help make this video BIGGER THAN BIG. Let’s make it massive. Help us make that connection between what’s happening in the rainforest to what happens when you bight into a Kit Kat.

Tweet it with http://j.mp/KitKat

Embed the video above on your pages.

Link to our Kit Kat landing page from your blogs, etc.

Take the action, and then share it on Facebook (there’s a button on the thank you page).

And give us some feedback on how we can do all this better.  That’s something I’d really love to hear from SXSW folks.  Feel free to post comments below, or email me at my Greenpeace address (andrew dot davies at blah dot org).  Disclaimer:  I didn’t work on this particular project. I’ll make sure your thoughts/ideas/comments get passed on to the folks who did.