Topic: The most photorealistic, networked environment you can play in is real life”. Mobile internet, pervasive gaming and sensor-enriched public spaces enable new possibilities in game-play, distributed story-telling and immersive events. (description)
Links to the examples mentioned and Twitter names can be found here.
Video of interesting games festival, Bristol. 30-40 games each year. Looked like fun.
Elephant – with big balloon bunches. Demonstrates how/why we use tech. Interface is a baloon sculpture you’re trying to sneak around. Use tech in background. Tracked location.
Resolution of the real world is bigger than the 10cm x 5cm smart phone screen. Kept tech in background.
The real world will collaborate with you, add richness.
Topic: Once upon a time, storytelling was restricted to a single and isolated medium- television, film, a book. Technology has changed all that providing new tools for a story to play out across multiple media and platforms.
Big take aways:
Go where your audience is.
Put an idea in the center – not a specific property or channel.
Connections with fans is built on authenticity. Can be fragile. If you let anything except creative vision drive the show, it’s going to cost you.
Couple of guys talk about how they used Twitter to make it through chemotherapy. (description)
A lot of the people in the room seemed seemed to be there for the chemo part of the talk. Quite a few cancer survivors, and quite a few people who lost loved ones to cancer. I have to say that I was there for the Twitter part. I’ve never really been touched by cancer. Yeah, one of my grandfathers died of it, and that sucked. But it’s not something I’d normally think about, and I have absolutely zero understanding of what folks like Drew and and Brian (the speakers) go through.
I was there because I’ve been following @thatdrew on Twitter for some months, and appriciate his Twitter antics from the point of view of a fellow activist and Twitterer. Basically, I wanted to get some tips.
What I got instead was a whole lot better. What I got was a whole new perspective on Twitter.
Big take aways:
Twitter’s low bar to participation makes it ideal for people who are having a hard time participating.
140 characters is enough to say something meaningful, something that impacts people.
Twitter is both personal and public at the same time. It let’s you control how you present yourself, but demands authenticity.
To beat cancer you need two things. You need to fight it like hell, and you need to get lucky. (Some people put up a truly heroic fight, but they just loose. ) Their connections through Twitter helped keep these guys fighting.
Quite a few of the panelists at SXSW Interactive talked about how climate change is a tough problem. What I didn’t hear was a lot of solutions. Here’s an “easy” one though – stop cutting down the forests.
Trees soak up carbon dioxide and store it, when we clear forest land that stored up CO2 gets released into the atmosphere – causing more global warming. It also sucks for the orangutans and other critters who loose their home. And it sucks for the local folks who relied on that forest.
Palm tree plantations are a key driver of forest destruction because palm oil is used in a massive amount of products. Stuff we buy all the time, like Kit Kats. Now, companies know this. But they don’t have a big incentive to change where they source their palm oil. The consequences are probably just too distant for them to worry about as much as this quarters bottom line.
We need to give them some incentive. And they’re not going to listen to just Greenpeace. They need to hear from customers, especially people who like their products.
So please help make this video BIGGER THAN BIG. Let’s make it massive. Help us make that connection between what’s happening in the rainforest to what happens when you bight into a Kit Kat.
Link to our Kit Kat landing page from your blogs, etc.
Take the action, and then share it on Facebook (there’s a button on the thank you page).
And give us some feedback on how we can do all this better. That’s something I’d really love to hear from SXSW folks. Feel free to post comments below, or email me at my Greenpeace address (andrew dot davies at blah dot org). Disclaimer: I didn’t work on this particular project. I’ll make sure your thoughts/ideas/comments get passed on to the folks who did.